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Graphic design has always been a very competitive field. Advertising agencies, marketing firms, and the marketing departments of most companies have always relied heavily on graphic designers to create eye-catching promotional materials to help make their business or their clients’ brand unforgettable. Thanks to the rapid rise of interactive media, the field is even more competitive today. Companies face extreme competition as well, so they must remain aggressive and cutting edge. For these reasons, they accept only the best graphic designers. The nation’s academic institutions want to do their part, which is why most have expanded their efforts to cultivate only the best creative talent.