With as many as 25,000 commercial businesses and a population well over 200,000, the city of Des Moines, Iowa is an ideal home town for thousands of local artists pursuing employment in Communications Design. Many Des Moines companies employ graphic design professionals for all kinds of commercial tasks. In fact, the state of Iowa ranked sixth overall on CNBC's list of "Top States for Business in 2010.”
Des Moines Schools and Training Programs for Graphic Design
Several colleges in Des Moines, Iowa offer degree programs in graphic design. Popular Des Moines design schools include Drake University, Grand View College and Vatterott College. Lately, more and more designers obtain their degrees online. Among the largest colleges with online graphic design degree programs are The Art Institutes, ITT Tech, University of Phoenix and DeVry.
Aspiring graphic artists at Des Moines colleges and Universities are often Communications Design majors or Fine Arts majors. A typical degree program might include computer science, website design, digital media, traditional media, photography, animation, technical drawing, typography and printmaking, along with psychology, commercial marketing and other relevant topics.
Working as a Graphic Designer in Des Moines, Iowa
Des Moines, Iowa maintains a continuous demand for professional graphic designers. They are hired to design brand logos, visual product descriptions, promotional art, educational materials, book covers, web pages, product packaging, road signs, textile prints, visual assembly instructions and more.
Advertising agencies in Des Moines, Iowa also employ graphic designers. High-revenue local firms include Creative Advantage, Customized Newspaper Advertising, Lessing-Flynn Interactive and Yuppiebook Communications. Some local designers create film credits, promo materials and other media for Des Moines motion picture companies. These include Ariesworks Entertainment, Associate Producers, Black Cat Productions, Midwest Cinema Service, Munoz Productions and Sonic Factory, among others.
Businesses in Des Moines, Iowa hiring graphic designers also include art galleries, photography studios, software developers, colleges, book publishers, news syndicates, retailers, manufacturers, industrial contractors, architects, real estate offices and internet start-ups.
About half of all graphic designers employed in the USA earn between $30,000 and $60,000 a year. American businesses currently employ more than a quarter million graphic artists. Their starting salaries depend on education, experience and skill, among other factors. Potential employers view design portfolios when making hiring decisions, as the portfolio represents the artist's best professional work.
Skills of a Graphic Designer
Communications Design is the sending of specific messages by way of organizing and manipulating visual symbols and backgrounds in particular ways. Graphic design work consists primarily of page layout, which is determining the size, color, location, orientation and other visual attributes of images on a page.
Communications designers use a sophisticated blend of technology, psychology, visual arts and marketing techniques to affect human behavior. They understand juxtaposition of form, how colors affect mood, the psychological power of symbols, the location of the observer and many other visual subtleties. Graphic design can be described as a well-defined universal language that either complements or replaces the written word.