The city of Lincoln, Nebraska, with around a quarter million people and as many as 25,000 commercial businesses, is home to no less than 200 locally employed communications design professionals. Companies all over Lincoln hire resident graphic artists for many assorted visual communications tasks.
Lincoln Schools and Training Programs for Graphic Design
Quite a few Nebraska colleges and Universities offer degree programs in graphic design, with no less than a dozen located in Lincoln. Popular Lincoln design schools include Union College, Nebraska Wesleyan University, Doane College and University of Nebraska. As a modern-day educational alternative, some aspiring Lincoln-based graphic artists earn their degrees online. Among the largest schools offering online degree programs in graphic design are The Art Institutes, ITT Tech, University of Phoenix and DeVry.
Graphic designers at colleges in Lincoln, Nebraska often focus on fine arts or visual communications. A typical graphic arts curriculum might include psychology and online marketing, as well as advanced drawing, digital art, photography, animation, typography, and other relevant topics.
Working as a Graphic Designer in Lincoln, Nebraska
Some graphic artists who live in Lincoln, Nebraska work for leading local advertising agencies like Benjamin Incorporated, Production Creek and Two Rivers Communications. Other local artists design film credits, visual displays and promotional art for top Nebraska motion picture producers such as Nancy Bidrowski, James Damnit Productions and Purple Sky Productions.
Graphic designers living in Lincoln, Nebraska also find work at museums, art galleries, retailers, universities, news syndicates, patent offices, software developers and internet start-ups, among countless others. Local graphic design jobs include company logos, educational diagrams, instruction manuals, book covers, web pages, product packaging and more.
United States businesses currently employ more than 280,000 communications design specialists. Starting income often depends on education, experience and skill. According to data from the Bureau of Labor Statistics, geographic location is another factor in pay rate determination. Reports show that the average annual income for a Nebraska graphic designer is around $37,650, with an average hourly rate of about $18.20. Roughly half of all graphic designers employed in United States earn between $30,000 to $60,000 a year. Nebraska graphic designers who work in big cities like Lincoln earn more, on average, than their rural colleagues.
Skills of a Graphic Designer
The job of a professional graphic artist primarily involves layout, which is manipulating the size, color, location, orientation and motion of visual elements and linguistic symbols against well-defined backgrounds. Essential graphic design skills include drawing, typography, digital art, and photography. Although seldom required, web design skills are also useful. Preferred traits of communications design professionals are a keen eye for detail, a unique artistic “point of view” and, above all, advanced communication skills.