Hasbro Gaming Lab is made up of a team of designers and game enthusiasts whose mission is to connect with the growing gaming community, develop and discover the next big thing in gaming, and bring “fresh experiences” to gamers of all kinds from around the globe.
The Lab, which began in 2015, launched a game challenge that invites aspiring game designers to share their ideas for new games. The plan, says the Lab, is to turn these ideas into a reality. Because Hasbro does not hold open calls for ideas, the challenge offers a rare opportunity for game designers to submit their ideas to a major developer of games. And it gets better.
In collaboration with Indiegogo, the Lab awards the winner of each challenge $25,000, a trip for four to Hasbro headquarters in Pawtucket, Rhode Island, and the opportunity to work with Hasbro to launch their winning game. During the trip, the winner will meet with various leaders and subject matter experts (manufacturing, supply chain, distribution, HR and/or marketing) for advice, mentoring and assistance. For Fall 2016, designers (either individuals or teams) were asked to create a face-to-face game. The types of games include board games, party games, card games, and family games, to name a few.
The Fall 2016 challenge features Daymond John, founder of FUBU and Presidential Ambassador for Global Entrepreneurship, as guest judge. John had this to say about the Lab: “It’s exciting to be a part of a program like Hasbro Gaming’s Next Great Game Challenge that celebrates core entrepreneurial values like creativity, talent, and drive. As both a leader in business and as an avid gamer, it’s exciting to merge those two interests and get in on the action of providing players with the next big thing in gaming while helping someone’s dreams come true. I enjoy playing games with my own family, and am looking forward to being a part of this challenge to bring families together with new and exciting games.”
At the time this article was written, Hasbro Game Lab had announced five finalists. All received $2,000 from Hasbro to help develop their game and mentorship from Hasbro and Indiegogo to help launch crowdfunding campaigns. It is important to note that the Lab received hundreds of submissions that had to be narrowed down to 15 semifinalists before selecting the lucky five.
Per the Hasbro Game Lab website, the winner of the challenge will be determined “based on gameplay, theme, and viability.” The judges will also consider “the number of backers for each campaign and must have at least 100 unique backers to be eligible. The amount raised by each campaign will not be a judging factor, so the challenge will not be pay-to-win.” Winners will be announced in March 2017.
In addition to the challenge, Hasbro Game Lab offers a behind-the-scenes look at game development at the nearly 100-year-old play and entertainment company. The Lab also hosts events and shares stories about Hasbro’s games—old and new.
"Hasbro Gaming Lab." Hasbro Gaming Lab. Hasbro, Inc., 2015. Web. 16 Feb. 2017.