With over a quarter million people and more than 70,000 commercial businesses, Louisville, Kentucky is Old-Kentucky-Home to thousands of local artists pursuing careers in graphic design. Companies throughout the city of Louisville hire graphic designers for numerous assorted visual tasks.
Louisville Schools and Training Programs for Graphic Design
Several good colleges in Louisville, Kentucky offer degree programs in graphic design, also known as communications design. Popular local design schools include Louisville Technical Institute, Jefferson Community College and ITT Tech. Some Louisville artists earn graphic design degrees online. The most active schools offering online degree programs in graphic design are The Art Institutes, ITT Tech, University of Phoenix and DeVry.
Graphic designers typically major in Communications Design or Fine Arts. Artists on the rise at Louisville colleges study computer science, website design, traditional media, digital art, photography, animation, technical drawing, typography, printmaking and software applications, among other relevant topics.
Working as a Graphic Designer in Louisville, Kentucky
Louisville graphic designers are in relatively strong demand. Local employment options include designing brand logos, product descriptions, promotional artwork and educational materials, as well as book covers, web pages, product packaging, street signs, home interiors, textile prints and assembly instructions.
Some graphic designers in Louisville, Kentucky work for leading local ad agencies like Doe Anderson, Kleier Communications, McCann-Erickson, Price-Weber and Vest Marketing. Other local designers create film credits and promotional media for Louisville motion picture producers. Among the largest of these are City-on-a-Hill Productions, Creations Films, Metro-Steel, N2 Productions and Reality Models.
Additional businesses in Louisville, Kentucky that hire graphic designers include art galleries, news syndicates, patent offices, software developers, colleges, book publishers, retailers, equipment manufacturers, real estate agents, internet start-ups and many more.
United States businesses currently employ more than 250,000 visual artists. Their starting salaries depend on education, related experience and expertise, among other things. Employers also review design portfolios when selecting applicants and determining pay rates. A design portfolio is a book of photo images representing the designer's best work. Roughly fifty percent of all graphic designers in America earn between $30,000 and $60,000 a year.
Skills of a Graphic Designer
Graphic design is a tightly constrained art form used mainly for communicating specific commercial messages. Most graphic design work involves page layout, which deals with the relative size, color, location, orientation and other attributes of images on a page, as well as the background against which those images appear.
Communications design professionals understand visual concepts like the nature of juxtaposition, how moods are affected by color and light, the emotional impact of symbols, the significance of the location of the observer. Graphic designers skillfully combine technology, psychology, visual arts and commercial savvy to bring about specific reactions from particular target markets. Graphic design a kind of art not meant for us to buy, yet encouraging us to buy something else.