Founded in 1899, Texas State University, San Marcos (TXST) serves more than 38,000 undergraduate and graduate students enrolled in more than 200 bachelor’s, master’s and doctoral degree programs — from biology to music to business to geography and more. With two campuses in San Marcos and Round Rock, Texas, TXST offers programs through 10 colleges, including the College of Fine Arts & Communication—home of the Communication Design Program, which offers both BFA and MFA pathways.
The school says that the Communication Design Program is “one of the largest public programs in the country.” BFA students have three areas of professional study to choose from including Graphic Design, Art Direction, and Interactive Media. Courses in art direction, brand experience, corporate identity, design research, environmental graphics, human centered design, interactive design, sustainable packaging and typography prepare students for professional practice within a designer/client relationship. Students may further their education with independent study courses and professional internships.
Communication Design courses are taught in a studio environment, with class sizes limited to approximately 16. Students have access to the Mitte Complex, which has Macintosh labs, an open lab for student use, digital color printing availability including RISO, digital still and video camera checkout, and a photography studio and a multidisciplinary innovation lab equipped with laser cutter, CNC router, 3D printer and die cutter.
The MFA curriculum is “designed to provide advanced study in the areas of corporate advertising art direction, graphic design, and digital media design. The graduate program will provide students with the following: advanced problem-solving methodologies, updating technological advancement relating to communication design, examination of historical events within the discipline, and emerging theoretical constructs.”
“Web-based delivery is heavily featured in course curriculum, as well as online video conferences, live chat, and blogging interfaces. In addition, the program offers courses via extended weekend seminars, evening courses, and independent directed study. This non-traditional structure allows active professionals to participate.” The MFA program also offers “limited graduate assistant positions for qualified students who wish to immerse themselves full time in their graduate studies.”
For students seeking a future career in higher education, the program provides the appropriate academic credential and the terminal degree in the discipline of visual communication design: the MFA.
“The exchange of ideas on an international basis is an important component of the MFA Communication Design program.” Guest professors from around the world visit the TXST campus to” lecture and share their unique perspective on communication design with graduate students. In addition, selected students are encouraged to participate in international field trips to expand their knowledge in the field of communication design.”
TXST Communication Design students have had their work published in CMYK, Step Inside Design, Graphis New Talent Annual, and PRINT. Students have also received recognition in national, regional, and local competitions such as The One Show, American Advertising Federation Awards, National DSVC Student Show, Creative Summit, Art Director's Club of Houston, Austin Addy Awards, and San Antonio Addy Awards.