Founded in 1928, Kendall College of Art and Design (KCAD) is a college within Ferris State University. The school serves more than 1,000 students enrolled in around 24 BFA, BS, MA, MFA, and Certificate programs. KCAD offers a BFA in Digital Art and Design that allows students to work in one of two focus areas including Entertainment Art (animation, digital 3D, visual development for games and animation, and sequential arts like comics and storyboards) and Multimedia Design (interaction design for the web, apps, virtual reality, the internet of things, and video and motion design animation).
The school says, “with substantial flexibility in the degree of specialization/ generalization built into the curriculum, students will be able to develop portfolios in one or more of these professional media markets: Visual Development, 2D Animation, 3D Game Art, Motion Design, and Interaction Design.” Course highlights for the Entertainment Art Focus include Animation & Motion Graphics, 3D Character Design, Imaging for Game, Animation & Film, Comic Media Design, Applied Music and Sound, Video, 3D Game Art, Interactive Multimedia Design, Storyboard Art, and 2D Character Animation. Students will also take Professional Studio I & II, and Digital Art and Design Thesis I & II.
Multimedia Design students will take most of the same courses and studios as students in the Entertainment Art Focus, including Digital Art and Design Thesis I & II.
Students in both programs will also gain knowledge and hands-on experience via high-end equipment and on-campus facilities such as Cintiq Studios and a wide range of cameras, microphones, and lighting equipment, and via access to The Dow Center FlexLab, and KCAD Library.
Graduates of the programs will have the skills and experience needed to pursue careers such as 2D animation, 3D game art, concept and production art for games and animation, visual development, interaction design, and motion design.