Established in 1969, Indiana University-Purdue University Indianapolis (IUPUI) serves 29,390 students enrolled in 450 undergraduate, graduate, and professional programs in 19 distinct schools and colleges. Herron School of Art + Design houses the Visual Communication Design Program (VCD), which has BFA, MFA, and Minor options.
The program “provides students with a deep understanding of the design process, the ability to work collaboratively, and the skills that are essential for a successful career in design,” says the school. Students in all options have access to eight visual communication design studios that “encourage a team-driven approach to projects.” VCD students also have access to “research and studio spaces including the Think It Make It Lab, woodshops, photo lighting studios, book arts studio, and the Herron Art Library.”
The BFA consists of 125 credit hours of study, the Minor is 18 credit hours, and the MFA requires 60 credit hours to graduate. The Minor covers basic skills, print production and web design, typography, and visual narrative, “in the core fields of applied design.” Students in the program will “also learn about design craftsmanship and excellence in handmade or digital work.” The program is designed to “serve students who wish to acquire marketable skills complementing their primary degree program, whether in fine arts or in other degree programs outside of Herron.” Note that a Minor in Book Arts is also offered.
BFA in VCD course highlights include 2D and 3D Design, Building & Making, Image & 4D Studio, Designing for People-Centered Experiences, Design Methodology, Making Meaning, Studio Art & Technology, and Type & Image. BFA students will also take Production: Digital Design Outcomes and Print Design Outcomes and they will complete the Senior Capstone and Portfolio Courses as well as a required internship.
Careers for graduates of the VCD BFA Program include Art Director, Book Designer, Brand Strategist, Exhibit or Environmental Designer, Graphic Designer, Interactive Designer, Mobile App Designer, Motion Graphics Animator, Typeface Designer, and User Experience Designer.
The MFA requires a thesis and successful completion of courses such as Collaborative Action in Research Design, Design Methods for Prototyping, Design Thinking, Intro Design Thinking for Tackling Wicked Problems and Sensemaking and Leadership in Design Education. Students in the program will attend seminars, method courses, and collaborative action research courses, and work with a variety of professionals and community partners on and off campus to gain hands-on experience.
Graduates of the program have been hired by companies such as Airbnb, Amazon, Chase Bank, ExxonMobil, Facebook, Google, Humana, Salesforce, Texas Tech University and many others.