Kean University is home to the Michael Graves College of Architecture and Design, which houses the Robert Busch School of Design (RBSD) and the School of Public Architecture. Within the School of Design are two paths to study graphic design including the Graphic Design (GD) BFA and the Interactive Advertising (GD IA) BFA.
Accredited by the National Association of Schools of Art and Design (NASAD), both programs are studio-based with opportunities to complete an internship and engage with leading artists and designers at professional events such as the Lecture Series, Charrette, and the Thinking Creatively Conference.
Other program benefits include collaborations with nonprofit and public partners; study abroad experiences at Kean University, China; the Lecture Series; access to state-of-the-art production facilities studios, and labs; and the opportunity to work part-time in the faculty-led studio K-Labs.
Consisting of 120 credit hours, both programs include up to 51 hours of focused graphic design and interactive advertising coursework. Advanced coursework focuses on branding, motion graphics, video, emerging technologies, interactivity, and sound. Students will also explore immersive experiences, social media, user experience (UX) design, the web, and emerging technologies such as augmented and virtual reality (AR/VR).
Course examples across pathways include History of Visual Communications; Graphic Design Fundamentals I-II; Branding Strategy and Design; Concept to Print; Typography I-II; Composition, Type and Image; Computers in Graphic Design; Advertising I-III; Promotional Design; Art History, Modern Art; Design for Advertising; Motion Graphic Design; Studio Skills; and Web and Interactive Design.
The Graphic Design and Interactive Advertising BFA programs at Kean University culminate with the Major Capstone course and portfolio. Graduates are prepared to pursue careers in all areas of graphic design, advertising, book publishing, packaging, corporate identity design, marketing, newspaper and magazine publishing, brand design, exhibit design, user interface/user experience UI/UX, design, web design, art direction, poster design, social media design, front-end development, app design, and copywriting.
Program alumni have been hired at places such as Google, Disney, Saatchi & Saatchi, FCB, R/GA, Ogilvy, IDEO, West Elm, Prudential, Major League Baseball, Publicis, Twitter, McCann, Brandfirst, KBS+P, Neon, Area23, Grey Worldwide, We Are Social, Big Spaceship, Shandwick, H4B, Chelsea, GLOW, Droga5, and Bokksu.com.
Founded in 1855, Kean University was New Jersey’s first public post-secondary institution. The school serves more than 17,000 students enrolled in 130+ academic programs across more than 25 colleges, schools, and departments. Kean University is accredited by the Middle States Commission on Higher Education (MSCHE).