The University of Kansas (KU) was named as the official university for the State of Kansas when Gov. Carney signed the act to begin the university on March 1, 1864. Today, KU is a major public and teaching institution that serves approximately 28,423 students across all campuses, and from 50 states and 105 countries. Campuses include Lawrence, Kansas City, Overland Park, Wichita, Leavenworth, and Salina. KU has 13 schools, including the only schools of pharmacy and medicine in the state, and offers more than 370 degree programs.
Part of the School of Architecture and Design, the Department of Design offers a BFA in Visual Communication Design (Graphic Design). The program “prepares students for current professional demands and provides students with the fundamental design thinking, making and process skills required to build a rewarding career and facilitate life-long learning,” says the school. Course content “deals with a variety of visual communication design problems related to the community, society, industry, commerce, and advertising and attention is given to the development of a well-rounded, representative, and quality portfolio.”
Course highlights include Designer as Author, Design for Change, Design Understanding, Elements of Type, Publication & Editorial, Typographic Systems, and Visual Communication. Other program highlights include internship and study abroad opportunities as well as the option to complete a Certificate in Book Arts. The Certificate requires 12 credit hours, and students learn production across the “whole book—papermaking, typography, printing, and binding, informed by the history of the book.”
Career options for graduates of the KU Visual Communication Design Program include traditional print media, magazine and book design, corporate marketing communications, branding, packaging design, exhibition and environmental design, motion graphic design, website design, interface design, and more. Job titles include Graphic Designer, Animator, Art Director, Commercial/Industrial Designer, Multimedia Specialist, Advertising Art Director, Public Relations Manager, Exhibition Designer, Marketing Manager, and many others.