Founded in 1848, University of Wisconsin – Madison (UW Madison) serves approximately 45,317 students enrolled in over 200 undergraduate majors and certificates and more than 250 masters, doctoral, and professional programs through 13 colleges and schools. The School of Education houses the Art Department, which offers a BFA in Graphic Design. This unique program has an optional focus in Book Structures and Artists’ Books.
The BFA program “emphasizes the process of visual communication of ideas and information,” says the school “with attention to aesthetic considerations, working process, presentation, craftsmanship, and methods through illustrations, photographs, pattern, line, shape, texture, and type to solve problems and reach audiences.”
Practical study in the area involves the “design and production of books, broadsides, brochures, and posters; the development and application of logotypes and design formats; and utilizing the facilities of letterpress, computer technologies, and graphic reproduction techniques.” Course highlights include Cultural Context of Graphic Design and Typography, Graphic Design for Branding and Identity Graphic Design for Packaging, Posters, Publications and Interactive Media, Information Graphics, Motion Typography, and Typeface Design.
Students will also complete Design Portfolio and Professional Practice as well as Senior Graphic Design Thesis and Exhibition.